Consumer Demand Reduction Materials
Surging demand, high prices and lucrative profits from wildlife products are driving the drastic decline in species such as elephants, rhinos, tigers and pangolins. USAID Reducing Demand for Wildlife helped reduce this demand by communicating, mobilizing and advocating ways to change practices and build new social norms around the use of wildlife products. Activities included targeted behavior change campaigns based on formative research and use proven social marketing and behavior change communication tools. Wildlife champions, business leaders, women, and youth helped amplify demand reduction messaging campaigns in China, Thailand, and Vietnam.
Wildlife Free Traveler Thailand Component Campaign Report
The Wildlife Free Traveler campaign in Thailand aimed to reduce purchases of ivory products among Chinese and other travelers visiting Thailand.
Digital Deterrence Campaign Report
The Digital Deterrence campaign used digital marketing techniques to prevent the purchase of illegal wildlife products online and reduce demand in Thailand.
Only Elephants Wear Ivory Best Campaign Report
The Only Elephants Wear Ivory Best campaign promoted a message that “Ivory is beautiful and has value only on elephants.”
No Ivory No Tiger Amulets Campaign Report
The No Ivory No Tiger Amulets (NINT) campaign aimed to reduce demand for ivory and tiger products driven by spiritual beliefs that these products bring good ...
China Wildlife Free Traveler Campaign Report
The China component of the Wildlife Free Traveler campaign was designed and developed to increase Chinese travelers' awareness of the illegality and penalties ...
Wildlife Free Gifting Campaign Report
The continuing Wildlife Free Gifting campaign followed the recommendation of USAID Wildlife Asia's monitoring survey to expand the campaign’s geographic focus ...
Regional Counter Wildlife Trafficking Partner Coordination Meeting Report
The Regional Counter Wildlife Trafficking Partner Coordination Meeting took place on January 12, 2023. Outcomes included a plan for the year ahead that ...
Counter Wildlife Trafficking Partnership Forum II Proceedings
The Regional Counter Wildlife Trafficking Partnership Forum II took place on December 13, 2022 and brought together CWT partners and stakeholders in Asia and ...
Wild Meat SBCC Demand Reduction Campaign Design Workshop with Stakeholders
The RDW Activity includes the design of an SBCC campaign strategic plan to reduce demand for illegal wild meat and prevent pandemics, which is based on the ...
Review of USAID Wildlife Asia Social and Behavior Change Communication (SBCC) Campaigns
This review was undertaken from data analyzed on nine USAID Wildlife Asia campaigns implemented in China, Thailand, and Vietnam from 2018 to 2021 to reduce ...
Civil Society and Social Inclusion Assessment
The overarching aim of the Civil Society and Social Inclusion Assessment (CSSIA) is to help inform and achieve greater results and impacts through improved ...
Political Economy Assessment: Regional Cooperation in Counter Wildlife Trafficking in Southeast Asia - Summary
This Political Economy Assessment (PEA) investigates evidence of progress, stasis, or decline in formal and informal efforts to enhance regional cooperation on ...
One Health Landscape Assessment
This One Health Landscape Assessment seeks to clarify ASEAN priorities and mechanisms to reduce zoonotic spillover through a One Health approach and identify ...
Gender Equality and Social Inclusion Analysis
The Gender Equality and Social Inclusion (GESI) study provides a systematic overview of the state of knowledge about gender and social dynamics, including the ...
No to Ivory Souvenirs and Gifts Campaign Report
The No to Ivory Souvenirs and Gifts campaign was produced as part of a collaboration with the Golden Triangle Asian Elephant Foundation (GTAEF)1 of the Minor ...
Beautiful Without Ivory Campaign Report
The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. ...
Spiritual Beliefs Thailand Phases 1 and 2 Campaign Report
The Spiritual Beliefs Campaign in Thailand which was implemented in two campaign phases. The campaign aimed to reduce demand for ivory and tiger products ...
Wildlife Free Gifting Phases 1 and 2 Campaign Report
Gifting with wildlife products shows the status and wealth of the “giver”, and particularly their caring and respect to the recipient. Based on this finding, ...
Spiritual Beliefs Thailand Phases 1 and 2 Campaign Report
The Spiritual Beliefs Campaign in Thailand which was implemented in two campaign phases. The campaign aimed to reduce demand for ivory and tiger products ...
Digital Deterrence Campaign Report
The Digital Deterrence Campaign Phases 1 and 2 used approaches from behavioral economics to augment more traditional social and behavior change communication ...
Spiritual Beliefs Thailand Phases 1 and 2 Campaign Report
The Spiritual Beliefs Campaign in Thailand which was implemented in two campaign phases. The campaign aimed to reduce demand for ivory and tiger products ...
I am #IvoryFree Thailand Campaign Report
The I am #IvoryFree campaign addressed demand drivers for ivory based on USAID Wildlife Asia’s April 2017 report "What Drives Demand for Wildlife? A Situation ...
Counter Wildlife Trafficking Partnership Forum Proceedings
The Regional Counter Wildlife Trafficking Partnership Forum was a virtual event co-hosted by the Department of National Parks, Wildlife and Plant Conservation, ...
Chi Initiative Phase III Campaign Report
The Chi Initiative was designed to change status-seeking consumption behaviors among the target audience of Vietnamese businessmen. The campaign focused on ...
Chi Initiative Phase III Campaign Report
The Chi Initiative was designed to change status-seeking consumption behaviors among the target audience of Vietnamese businessmen. The campaign focused on ...
Wildlife Protection Law Promotion Campaign Report
In July 2016, China’s National People’s Congress passed a new revision of the Wildlife Protection Law, China’s primary piece of legislation relating to ...
Wildlife Protection Law Promotion Campaign Report
In July 2016, China’s National People’s Congress passed a new revision of the Wildlife Protection Law, China’s primary piece of legislation relating to ...
Social and Behavior Change Communication (SBCC) Guidebook (Vietnamese)
This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals and organizations in planning, implementing, and evaluating ...
USAID and One Health: Reducing Risks and Conserving Wildlife
Putting a stop to wildlife trafficking and wild animals as food sources can help reduce zoonotic diseases.
USAID Wildlife Asia Legacy Resources and Tools - At A Glance
USAID Wildlife Asia is a five-year (2016-2021), US$24.5 million, regional counter wildlife trafficking (CWT) initiative addressing the illegal trade in ...
Demand Reduction Tools and Resources - At A Glance
USAID Wildlife Asia works with its network of partners to reduce consumer demand through campaigns and activities that apply the social and behavior change and ...
USAID Wildlife Asia Program Summary - At A Glance
USAID Wildlife Asia, with its network of partners, has worked to eliminate, neutralize, and disrupt transnational wildlife trafficking by strengthening the ...
Social and Behavior Change Communication (SBCC) Guidebook - At A Glance
The SBCC Demand Reduction Guidebook supports organizations to target actual and potential consumers and to understand and address the specific factors driving ...
Demand Reduction Campaigns - At A Glance
Using in-depth consumer research, USAID Wildlife Asia worked with government and private sector partners to develop and conduct 11 campaigns in the region, ...
Demand Reduction Activities and Impacts - At A Glance
USAID Wildlife Asia implements an innovative and evidence-based SBCC approach to change practices and build new social norms around the use of wildlife ...
Social and Behavior Change Communication (SBCC) Guidebook (Thai)
This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals and organizations in planning, implementing, and evaluating ...
Corporate Social Responsibility Guidebook (Vietnamese)
The guidebook is part of the Chi Initiative, a Vietnamese behavior change program that highlights the leadership role of local businesses and businesspeople in ...
USAID Wildlife Asia Counter Wildlife Trafficking Digest: Southeast Asia and China, 2020
USAID Wildlife Asia regularly collects and updates documentation on the current state of wildlife trafficking through a compilation of direct observations, ...
Second Workshop for Spiritual Leaders on Reducing Demand for Wildlife Products
The workshop, held in Phitsanulok province on March 13, 2021, was a collaboration between the International Network of Engaged Buddhists (INEB), USAID Wildlife ...
Social and Behavior Change Communication Demand Reduction Guidebook
This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals and organizations in planning, implementing, and evaluating ...
USAID RDMA History of Combating Wildlife Trafficking
USAID has been working to counter the illegal wildlife trade since 2006. Wildlife trafficking is a lucrative international crime perpetrated by organized ...
Workshop for Spiritual Leaders on Reducing Demand for Wildlife Products Training Report
The workshop was a collaboration between the International Network of Engaged Buddhists (INEB), USAID Wildlife Asia, WildAid Thailand, the Thai Department of ...
Webinar: USAID Wildlife Asia SBCC Guidebook
On December 15, 2020, USAID Wildlife Asia launched the "Social and Behavior Change Communication (SBCC) Guidebook" to the Community of Practice through the ...
Vietnam National Assembly Handbook of Conservation Policy Case Studies
Following the high-level dialogue held in July 2019, the Office of the National Assembly worked in collaboration with the United States Agency for ...
Vietnam Central Committee for Propaganda and Education Meeting on Challenges in Protecting Endangered, Rare, and Precious Species
Responsible for developing and disseminating key communication on a range of priorities including legislation, policy, guidance, and directives, the Central ...
USAID Wildlife Asia Counter Wildlife Trafficking Digest: Southeast Asia and China, 2019
USAID Wildlife Asia and TRAFFIC regularly collect and update documentation on the current state of wildlife trafficking of these species through a compilation ...
Digital Approaches to Demand Reduction: Recent Results from the Field
A joint webinar presentation by USAID Wildlife Asia, World Wildlife Fund, and WildAid for the USAID Combating Wildlife Trafficking Learning Group and World ...
Digital Deterrence Campaign in Thailand
A presentation on Digital Approaches to Demand Reduction given during the webinar for USAID Combating Wildlife Trafficking Learning Group on May 23, 2019
CCPE Journal on Challenges in Protecting Endangered, Precious and Rare Wildlife Species
This Journal was developed by the Central Committee for Propaganda and Education to serve as a guide for Vietnamese government communicators to provide ...
Corporate Social Responsibility Guidebook
The guidebook is part of the Chi Initiative, a Vietnamese behavior change program that highlights the leadership role of local businesses and businesspeople ...
Beautiful Without Ivory Campaign Key Visual
The “Beautiful Without Ivory” campaign aims to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. ...
Beautiful Without Ivory Campaign Poster Presentation
Thailand’s “Beautiful Without Ivory” Campaign was presented on November 21, 2019 during the USAID Counter Wildlife Trafficking Learning Event held at the USAID ...
No Ivory No Tiger Amulets Campaign Poster Presentation
Thailand’s “No Ivory No Tiger Amulets” Campaign was presented on November 21, 2019 during the USAID Counter Wildlife Trafficking Learning Event held at the ...
Wildlife Protection Law Campaign Poster Presentation
China’s “Wildlife Protection Law (WPL”) Campaign was presented on November 21, 2019 during the USAID Counter Wildlife Trafficking Learning Event held at the ...
USAID Wildlife Asia Counter Wildlife Trafficking Digest, Issue II, March 2019
USAID Wildlife Asia regularly updates documentation of the current state of wildlife trafficking of these species through a compilation of secondary ...
Report: Leadership Workshop on SBCC and Integration of Wildlife Protection into CSR Policy
USAID Wildlife Asia, in collaboration with Vietnam Chamber of Commerce and Industry (VCCI) Da Nang, conducted a two-day Leadership Training Workshop on social ...
USAID Research Study on Consumer Demand for Elephant, Rhino and Pangolin Parts and Products in Vietnam
This report provides comprehensive information on the methodology and findings of the quantitative component of the consumer demand research study. Since this ...
Report: Coordination Meeting on Demand Reduction for Wildlife
During the Thailand Formative Research presentation on June 5, 2018, USAID Wildlife Asia conducted a session so that participants, in three small groups, could ...
Presentation of the Research Findings of the Research on Consumer Demand for Ivory and Tiger Products in Thailand
This event presented the findings of USAID Wildlife Asia’s study entitled Research on Consumer Demand for Ivory and Tiger Products in Thailand, which falls ...
Info Sheet - Research Study on Consumer Demand for Elephant, Pangolin, Rhino and Tiger Parts and Products in China (Chinese)
This research study identifies the consumer demands for elephant, pangolin, rhino and tiger parts and products in China. The findings describe and analyze the ...
Research Study on Consumer Demand for Elephant, Pangolin, Rhino and Tiger Parts and Products in China (Chinese)
This research study identifies the consumer demands for elephant, pangolin, rhino and tiger parts and products in China. The findings describe and analyze the ...
Info Sheet - Research Study on Consumer Demand for Elephant, Pangolin, Rhino and Tiger Parts and Products in China (English)
This research study identifies the consumer demands for elephant, pangolin, rhino and tiger parts and products in China. The findings describe and analyze the ...
Research Study on Consumer Demand for Elephant, Pangolin, Rhino and Tiger Parts and Products in China (English)
This research study identifies the consumer demands for elephant, pangolin, rhino and tiger parts and products in China. The findings describe and analyze the ...
Info sheet - Consumer research findings on ivory and tiger products in Thailand (Thai)
This consumer research is part of the USAID Wildlife Asia. It aims to provide information on the attitudes and practices of the general population in Thailand ...
Quantitative and Qualitative Study of Consumer Demand for Wildlife Products in Thailand (Thai)
This consumer research is part of the USAID Wildlife Asia. It aims to provide information on the attitudes and practices of the general population in Thailand ...
Quantitative and Qualitative Study of Consumer Demand for Wildlife Products in Thailand (English)
This consumer research is part of the USAID Wildlife Asia activity. It aims to provide information on the attitudes and practices of the general population in ...
Info sheet - Consumer research findings on ivory and tiger products in Thailand (English)
This consumer research is part of the USAID Wildlife Asia. It aims to provide information on the attitudes and practices of the general population in Thailand ...
USAID Wildlife Asia Counter Wildlife Trafficking Digest: Southeast Asia and China
USAID Wildlife Asia aims to document and understand the current state of wildlife trafficking in Southeast Asia and China through the compilation of secondary ...
Social and Behavior Change Communication (SBCC) Workshop for Thai NGOs
From October 9 to 11, 2017, USAID Wildlife Asia conducted an SBCC workshop in Bangkok with the Thai Conservation Partnership coordinated by IUCN Thailand. This ...
Summaries of consumer research, campaign evaluation studies and other literature relevant to demand for wildlife parts and products in China, Vietnam and Thailand
USAID Wildlife Asia commissioned a Situation Analysis of consumer demand for ivory, pangolin, rhino horn and tiger parts and products in China, Thailand, and ...
What Drives Demand for Wildlife? A Situation Analysis of Consumer Demand for Wildlife Parts and Products in China, Thailand and Vietnam Based on a Literature Review
This Situation Analysis is the first step in creating an evidence base for a USAID Wildlife Asia demand reduction program in the three focus countries. The ...