Beautiful Without Ivory Campaign Report
The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. It promoted a lifestyle that rejects the use of ivory since it is not beautiful and never socially acceptable. Research conducted by USAID Wildlife Asia in 2018 showed that those who desire ivory for its beauty are generally urban women in their 30’s or older, well-educated, well-informed, with access to the internet and social media. The campaign featured five Influencers with large social media followings; Cindy ‘Sirinya’ Bishop - Supermodel and Actress, Pichaya Soontornyanakij - Celebrity Chef, Jareyadee Spencer - TV Host and Entrepreneur, Praewatchara Schmid - Top 10 Miss Thailand Universe 2019 and Varine Charungvat - Content Creator and Celebrity Photographer. The campaign included three media rounds covering the period from December 2019 and April 2021.
https://usaidrdw.org/resources/reports/inbox/beautiful-without-ivory_campaign-report.pdf/view
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Beautiful Without Ivory Campaign Report
The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. It promoted a lifestyle that rejects the use of ivory since it is not beautiful and never socially acceptable. Research conducted by USAID Wildlife Asia in 2018 showed that those who desire ivory for its beauty are generally urban women in their 30’s or older, well-educated, well-informed, with access to the internet and social media. The campaign featured five Influencers with large social media followings; Cindy ‘Sirinya’ Bishop - Supermodel and Actress, Pichaya Soontornyanakij - Celebrity Chef, Jareyadee Spencer - TV Host and Entrepreneur, Praewatchara Schmid - Top 10 Miss Thailand Universe 2019 and Varine Charungvat - Content Creator and Celebrity Photographer. The campaign included three media rounds covering the period from December 2019 and April 2021.