Only Elephants Wear Ivory Best
Launched in September 2022, the "Only Elephants Wear Ivory Best" campaign built on the 2020 “Beautiful Without Ivory” campaign that successfully reached those desiring to buy or use ivory jewelry because of its perceived beauty. The updated campaign again featured Cindy Sirinya Bishop, along with Master Tossaporn Sritula (Master Chang), a renowned Thai astrology and feng shui expert, as wildlife demand reduction champions. In addition to addressing the perceived beauty of ivory among the target demographic, the campaign aimed to counter another key driver of the consumption of ivory products in Thailand – the belief that these products bring luck leading to a good life and happiness.
Only Elephants Wear Ivory Best Campaign Video with Cindy Bishop
USAID, Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP) and WildAid launched the “Only Elephants Wear Ivory Best” campaign in ...
Only Elephants Wear Ivory Best Campaign Video with Master Chang
USAID, Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP) and WildAid launched the “Only Elephants Wear Ivory Best” campaign in ...
Only Elephants Wear Ivory Best Campaign Report
The Only Elephants Wear Ivory Best campaign promoted a message that “Ivory is beautiful and has value only on elephants.”
USAID, DNP, and WildAid Launch Media Campaign to End Demand for Ivory Products
The United States Agency for International Development (USAID), Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP) and WildAid ...
USAID Launches “Only Elephants Wear Ivory Best” Campaign in Thailand
Demand for ivory jewelry and accessories in Thailand is driven by the perception that ivory is beautiful and brings happiness. On September 19, USAID Reducing ...