No to Ivory Souvenirs and Gifts Campaign Report

The No to Ivory Souvenirs and Gifts campaign was produced as part of a collaboration with the Golden Triangle Asian Elephant Foundation (GTAEF)1 of the Minor Group, owners of Anantara and Avani Hotels in Thailand and other countries, with technical support and cost-share from USAID Wildlife Asia. The campaign targeted tourists, focusing on Chinese tourists, visiting Thailand to: 1) Raise awareness that bringing ivory products to and from Thailand is against the law; 2) Inform target audiences that buying of protected wildlife (i.e., tiger, rhino, pangolin) and their products is a crime punishable under Thai laws; and 3) Discourage them from buying ivory and other wildlife product souvenirs or gifts.