Campaigns
Pioneering SBCC
USAID Reducing Demand for Wildlife continued USAID Wildlife Asia’s pioneering and successful use of social and behavior change communication (SBCC) to advance ...
Only Elephants Wear Ivory Best
Launched in September 2022, the "Only Elephants Wear Ivory Best" campaign builds on the 2020 “Beautiful without Ivory” campaign that successfully reached those ...
Wildlife Free Traveler
Consumer research from USAID Wildlife Asia and other organizations like World Wildlife Fund (WWF)/GlobeScan reveal that outbound travel is highly correlated ...
No Ivory No Tiger Amulets
The “No Ivory No Tiger Amulets” campaign is the second phase of the campaign targeting spiritual beliefs, which aims to reach and engage those who desire to ...
Digital Deterrence
The Digital Deterrence Campaign Phases 1 and 2 used approaches from behavioral economics to augment more traditional social and behavior change communication ...
Wildlife Free Gifting
The Wildlife Free Gifting (WFG) campaign adopts the “Green Lifestyle Lunar Calendar” concept to subtly embed the “gifting” theme. A lunar calendar is what ...
Beautiful Without Ivory
The "Beautiful without Ivory" campaign aims to deter women from buying and wearing jewelry and accessories, and reduce social acceptability of ivory products. ...
A Good Life Is Free of Killing
“A Good Life Is Free of Killing” was implemented by USAID Wildlife Asia with WildAid and the Department of National Parks, Wildlife and Plant Conservation ...
No to Ivory Souvenirs and Gifts
USAID Wildlife Asia, in partnership with the Golden Triangle Asian Elephant Foundation (GTAEF) of the Minor Group, produced a 60-second animated video, ...
Chi Initiative
The Chi Initiative Phase III, funded by USAID Wildlife Asia, was launched in August 2018, with two Chi III PSAs developed, pretested, and launched to address ...
China's Wildlife Protection Law Phases 1 and 2
USAID Wildlife Asia has undertaken a continuous campaign to promote the updated Wildlife Protection Law (WPL) in China enacted in January 1, 2017 . The ...
I Am #IvoryFree
The I Am #IvoryFree campaign built upon an existing WildAid campaign in Thailand, the Ivory-Free Business Leaders Pledge initiative in early 2017. The campaign ...