Beyond raising public awareness, USAID RDW and USAID Wildlife Asia campaigns systematically use social and behavior change communication (SBCC) to reduce the demand for wildlife products in China, Thailand, and Vietnam.

These campaigns focus on elephant ivory, pangolin, rhino and tiger products, and have been designed based on groundbreaking research studies. The development of campaign messages and materials has followed an evidence-based process of pretesting to determine appeal, comprehension, believability, and resonance among the specific consumer groups targeted. Through these pioneering, targeted, and evidence-based SBCC campaigns, USAID Wildlife Asia is creating a new social norm where use of wildlife products will not be acceptable or tolerated.

USAID Wildlife Asia has also supported the development of Public Service Announcements (PSAs) and other SBCC materials including researches, Corporate Social Responsibility handbooks, and guidelines to enhance Counter Wildlife Trafficking campaigns, social mobilization and advocacy efforts.

Only Elephants Wear Ivory Best

Nov 24, 2022 · Folder

Launched in September 2022, the "Only Elephants Wear Ivory Best" campaign builds on the 2020 “Beautiful without Ivory” campaign that successfully reached those ...

Wildlife Free Traveler

Feb 23, 2023 · Folder

Consumer research from USAID Wildlife Asia and other organizations like World Wildlife Fund (WWF)/GlobeScan reveal that outbound travel is highly correlated ...

No Ivory No Tiger Amulets

Mar 06, 2020 · Folder

The “No Ivory No Tiger Amulets” campaign is the second phase of the campaign targeting spiritual beliefs, which aims to reach and engage those who desire to ...

Digital Deterrence

Feb 22, 2022 · Folder

The Digital Deterrence Campaign Phases 1 and 2 used approaches from behavioral economics to augment more traditional social and behavior change communication ...

Wildlife Free Gifting

Feb 21, 2022 · Folder

The Wildlife Free Gifting (WFG) campaign adopts the “Green Lifestyle Lunar Calendar” concept to subtly embed the “gifting” theme. A lunar calendar is what ...

Beautiful Without Ivory

Jun 10, 2020 · Folder

The "Beautiful without Ivory" campaign aims to deter women from buying and wearing jewelry and accessories, and reduce social acceptability of ivory products. ...

A Good Life Is Free of Killing

Mar 07, 2020 · Folder

“A Good Life Is Free of Killing” was implemented by USAID Wildlife Asia with WildAid and the Department of National Parks, Wildlife and Plant Conservation ...

No to Ivory Souvenirs and Gifts

Mar 18, 2020 · Folder

USAID Wildlife Asia, in partnership with the Golden Triangle Asian Elephant Foundation (GTAEF) of the Minor Group, produced a 60-second animated video, ...

Chi Initiative

Mar 13, 2020 · Folder

The Chi Initiative Phase III, funded by USAID Wildlife Asia, was launched in August 2018, with two Chi III PSAs developed, pretested, and launched to address ...

China's Wildlife Protection Law Phases 1 and 2

Jun 17, 2020 · Folder

USAID Wildlife Asia has undertaken a continuous campaign to promote the updated Wildlife Protection Law (WPL) in China enacted in January 1, 2017 . The ...

I Am #IvoryFree

Feb 22, 2022 · Folder

The I Am #IvoryFree campaign built upon an existing WildAid campaign in Thailand, the Ivory-Free Business Leaders Pledge initiative in early 2017. The campaign ...