USAID shares findings from a review of nine highly effective campaigns that reduced demand for wildlife products in China, Thailand, and Vietnam

Best practices from social and behavior change communication (SBCC) campaigns to reduce demand for wildlife products need to be shared to expand knowledge and acceptance of this methodology. SBCC uses scientific data driven approaches and marketing principles to target consumers with tailored messages to influence attitudes and behaviors.

On October 27, USAID Reducing Demand for Wildlife organized a webinar to present the Review of SBCC campaigns implemented by USAID Wildlife Asia in China, Thailand, and Vietnam from 2018–2020. The webinar shared findings, lessons learned, and recommendations from an assessment of nine highly impactful campaigns to reduce demand for elephant ivory, pangolin, rhino horn, and tiger products that decreased intention to purchase and social acceptability of these products by an average of 50 percent and 30 percent, respectively, among targeted current and likely consumers. More than 80 participants attended the webinar from USAID, and U.S. Government, NGO, and private sector organizations globally. Sharing knowledge on effective use of SBCC to reduce demand for wildlife products can improve the success of campaigns, decrease purchase and consumption, and protect endangered wildlife.