USAID builds cadre of master trainers to reduce illegal wildlife consumption in Vietnam

To leverage the involvement of private sector actors in combating wildlife trafficking, USAID Wildlife Asia and the Vietnam Chamber of Commerce and Industry (VCCI) trained 30 VCCI master trainers in Vung Tau City on social and behavior change communication (SBCC) approaches.

At the end of the workshop, participants committed to an action plan that will result in 145 SBCC trainings for 5,300 people; and 64 corporate pledges to integrate countering wildlife trafficking into corporate social responsibility actions. Trainers representing nine companies also agreed to display Chi III campaign materials and integrate wildlife related SBCC messaging in their companies’ code of conduct. So What? Improved knowledge of counter wildlife trafficking and improved skills in SBCC magnifies the impacts of demand reduction activities, reducing consumption of illegal wildlife products and the protection of endangered wildlife.