Social and Behavior Change (SBCC) Workshop for Chinese NGOs

USAID Wildlife Asia conducted an SBCC workshop for NGOs in Beijing from June 14 to 16. Seventeen participants attended from ten international and local conservation NGOs, and media organizations.

Through a “learning by doing” approach, participants, in small three small groups, used the SBCC Behavior Analysis and Planning matrix to develop an SBCC Plan and create creative materials to reduce demand for ivory/rhino horn, pangolin and tiger products among specific target audiences.