A Good Life Is Free of Killing Video

"A Good Life is Free of Killing" campaign features three popular and high profile influencers: revered monk Venerable Phramedhivajirodom (V.Vajiramedhi); well-known actor and volunteer to Thailand's largest rescue organization on emergency response Bhin Banloerit; and prominent television personality “Top” Daraneenute Pasutanavin, promoting messages that will examine these spiritual beliefs.

The campaign was implemented by USAID Wildlife Asia, WildAid, and Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) to reduce demand for ivory and tiger parts and products in Thailand by focusing on changing social norms and consumer behavior.