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The guidebook is part of the Chi Initiative, a Vietnamese behavior change program that highlights the leadership role of local businesses and businesspeople in ...

USAID Engages 100 Buddhist Leaders to Counter Spiritual Beliefs that Drive Demand for Wildlife Products in Thailand

The United States Agency for International Development (USAID) and the International Network of Engaged Buddhists (INEB), in collaboration with Thailand’s ...

CHI Campaign Accomplishments Video

The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...

USAID Wildlife Asia regularly collects and updates documentation on the current state of wildlife trafficking through a compilation of direct observations, ...

The workshop, held in Phitsanulok province on March 13, 2021, was a collaboration between the International Network of Engaged Buddhists (INEB), USAID Wildlife ...

The Chi Initiative: A Wildlife Demand Reduction Campaign in Vietnam

Vietnam is a principal destination and transit country for African rhino horn and elephant ivory and is a source and transit country for pangolin products. ...

The CHI Initiative: A Wildlife Demand Reduction Campaign in Vietnam

The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...

This event is part of social mobilization activities to engage Buddhist monks and nuns to amplify the messaging of USAID Wildlife Asia’s campaign to reduce ...

This Social and Behavior Change Communication (SBCC) Guidebook is intended for use by individuals and organizations in planning, implementing, and evaluating ...

U.S.–Thai Campaign Reduces Consumer Demand for Illegal Wildlife Products by More than Half

The United States and Royal Thai Governments celebrated World Wildlife Day on March 3 noting that a joint awareness campaign has helped reduce the demand for ...